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CASE STUDIES
AI & Brand Growth from Startup to IPO
2018-2022
Brand Identity, Web Design by Koki Takahashi
ABOUT CLIENT
AVILEN
AVILEN tasked GlobalDeal with the creation of a strong B2B brand in the AI industry. With our support, AVILEN evolved into a leading AI company in Japan.
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PROJECT SCOPE
AVILEN tasked us with the creation of a strong B2B brand in the AI industry, so they would be the first company to come to mind for AI implementation and the development of excellent AI talent.
OUR APPROACH
Lauch Plan
In our initial discussions with the Founders, their team revealed a shared ambition to surpass their current limits and evolve further. This inspired us to adopt the theme of human evolution as the hallmark for their brand identity. The logo we designed creatively merges a human silhouette transitioning from an ape with the vibrant image of bar charts, symbolizing not just progress in numbers but also the potential for human growth. This emblem reflects their commitment to helping propel humanity forward into new realms of development.
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Scale Plan
AVILEN Inc., embraced the mission "cutting-edge technology for all" and transitioned from traditional in-person training to an online e-learning focused approach. We revamped their website, learning platforms and resources. They are leaders in digital education innovation and are addressing Japan's AI talent shortage.
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Growth Plan
Many Japanese companies recognized the need for AI literacy education. In response, we developed a service that supports clients from education through to development. Aiming to partner with leading companies in various industries, we set our sights on achieving an IPO.
VALUE DELIVERED
To IPO
AVILEN went public on the Tokyo Stock Exchange within five years of its inception. Our designer helped with the formation of a strong design team. All designs and catchphrases were updated, propelling AVILEN to evolve into a leading AI company in Japan. Now, with over 700 corporate transactions, AVILEN is driving AI utilization among Japanese businesses.
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