Planning to enter foreign markets? Focus on these key research areas—from market demand to local partnerships—to build a successful market entry plan.

Karen Onuma

Marketing expert

Global expansion opens up great business opportunities - but is initially costly. Learn how to keep the cost of international expansion low and scale your business without overspending.

Fiqih Rahmawati

Marketing Expert

Discover the best strategies for hiring remote employees. Learn about global recruitment, hiring management, and compliance when hiring overseas staff.

Fiqih Rahmawati

Marketing Expert

Learn about key players, market growth, and investment potential in Japan’s offshore wind sector. Explore major projects and opportunities in renewable energy.

Fiqih Rahmawati

Marketing Expert

Now is a great time to explore Japan’s offshore wind market. In this article, we’ll dive into Japan’s offshore wind development, government initiatives and favorable regulations.

Karen Onuma

Marketing expert

Japanese business etiquette is known for being very specific. This article will explain the most important things you need to know when it comes to business etiquette in Japan.

Karen Onuma

Marketing expert

Are you planning to expand your business internationally and are worried about the challenges along the way? This guide will help you avoid the most common pitfalls in international business expansion.

Karen Onuma

Marketing expert

Entering the Japanese market is challenging. Learn from others' successes and failures to master the ins and outs of entering the Japanese market and avoid common mistakes.

Karen Onuma

Marketing expert

How can you successfully localize your offer for the Japanese market? This article provides an ultimate checklist and explanations that help you get Japanese localization right.

Karen Onuma

Marketing expert

If done right, global expansion can result in a wide range of benefits. This article provides essential tips for international expansion, so that you can avoid common pitfalls.

Karen Onuma

Marketing expert

Are you planning to expand your business internationally but don’t know where to start? This guide explains key factors that are decisive for success when going global.

Karen Onuma

Marketing expert

In Japan, the hydrogen energy sector is rapidly increasing. Favorable government initiatives make it a great timing to enter the market, as the country aims at carbon neutrality.

Karen Onuma

Marketing expert

This article explores some of the key startup programs in Japan. These provide support for overseas startups in setting up and growing their business in Japan.

Karen Onuma

Marketing expert

The offshore wind power industry in Japan is rapidly expanding due to the country’s commitment to renewable energy and technological advancements. Learn why you should enter the market now!

Karen Onuma

Marketing expert

Looking to enter Japan's solar energy market? Here is a guide that will help you discover the current state of solar power in Japan, growth opportunities, and advice on how to enter the market.

Karen Onuma

Marketing expert

Nike encountered many opportunities as well as obstacles in Japan. This article examines Nike's market entry strategy for Japan, as well as the encountered obstacles and learnings.

Karen Onuma

Marketing expert

As a new dining concept, McDonald’s revolutionized the fast-food industry in Japan. Their story provides an example of successful business strategy for Japan.

Karen Onuma

Marketing expert

Starbucks Corporation, the American coffeehouse giant, has successfully expanded its reach around the world. Among its significant markets is Japan, where coffee culture is deeply rooted. Entering the Japanese market presented a unique set of challenges, but Starbucks has effectively crafted a formula that resonates with Japanese consumers.

Karen Onuma

Marketing expert

Today, Coca-Cola's products are ubiquitous in Japan's. This article discusses how the company managed to enter and prosper in the Japanese market.

Karen Onuma

Marketing expert

Facebook's failure in the Japanese market stands as a cautionary tale of how overlooking local circumstances can undermine even the most formidable global brands.

Karen Onuma

Marketing expert

For Amazon, doing business in Japan initially posed unique challenges. Japan's distinct consumer behavior and logistical complexities required a well thought-out strategy.

Karen Onuma

Marketing expert

Nowadays, Google is a globally recognized brand known for its wide range of products, cutting-edge applications, and constant pushes in the boundaries of technology. In this article, we’ll take a look at Google's Japanese market entry strategy.

Karen Onuma

Marketing expert

Why is Disney so successful in Japan? This article explores Disney's story of success in Japan, which is a great example for successful overseas expansion.

Karen Onuma

Marketing expert

How do you successfully expand globally? This article provides lessons from Japanese car companies, that are renowned for their success both domestically and internationally.

Karen Onuma

Marketing expert

Procter & Gamble (P&G) is renowned for their expertise in market capitalization. The story of their entry into Japan is a great example of successful market adaptation.

Karen Onuma

Marketing expert

The regenerative medicine sector in Japan is thriving and presents opportunities for local and global businesses. Learn about relevant strategies to enter the Japanese market!

Karen Onuma

Marketing expert

Explore the opportunities of the Japanese telemedicine market. This article also looks into regulations and strategies for entering this dynamic healthcare sector.

Karen Onuma

Marketing expert

The Japanese biotech market is growing. This article will dive into the current market situation and critical considerations for entering Japan's biotech market.

Karen Onuma

Marketing expert

Demand for smart home solutions have increased with the rise of consumers’ technological knowledge and changing environmental consciousness. This article provides a snapshot of the Japanese smart home market and business opportunities in the region's fast-growing market.

Karen Onuma

Marketing expert

Do you need a Japanese business partner in order to succeed with market entry? This article will discuss the pros and cons for either strategy.

Karen Onuma

Marketing expert

Learn about Japan's thriving, sustainable architecture and green building market. This article discusses key trends, innovations, leading companies in the field and more.

Karen Onuma

Marketing expert

Japan's renewable energy sector is on the rise. Especially the Fukushima accident as well as war in Russia have made it clear that the country has to move away from traditional energy sources, and towards renewable energy. In this article, we will discuss the current situation of the renewable energy market in Japan, as well as future prospects.

Karen Onuma

Marketing expert

This blog post shares examples of successful as well as failed global expansion efforts that provide lessons for businesses that plan to expand overseas and grow globally. This article has been compiled from a selection of existing case study articles that provide important points to consider when entering foreign markets.

Kris Takahashi

Startup Founder / UX Designer

Netflix’s journey from a DVD rental service to a global streaming titan is a tale of strategic localization and cultural adaptation. With operations spanning over 190 countries, the platform has mastered the art of curating content for diverse audiences, ensuring that every user feels right at home.

Karl Mizutani

Startup Founder / Sales

A common hurdle for global companies is managing the complexities of global employment, such as diverse legal landscapes, understanding cultural nuances, and efficiently coordinating logistics and HR tasks. This article introduces solutions that help facilitate global workforce management.

Kevin Abel

Startup Founder / Software Developer

With global business operations, robust and efficient back office software and services are indispensable. This article introduces some of the most innovative and essential tools for companies embarking on the journey of cross-border expansion. From handling complex administrative tasks to ensuring compliance with diverse international regulations, the solutions we explore here - Osome, CenturoGlobal, Bizee, and FiscalNote - are at the forefront of facilitating seamless and successful global business ventures. Each offers unique features and capabilities, tailored to meet the varied challenges that businesses face as they navigate the multifaceted landscape of international markets.

Kevin Abel

Startup Founder / Software Developer

For many companies, hiring the first employees abroad is initially challenging when entering a new market. Global hiring platforms connecting businesses with skilled freelancers and experts worldwide can help overcome these hurdles.

Karl Mizutani

Startup Founder / Sales

This article focuses on one of the main challenges faced when expanding overseas: obtaining a local phone number. We explore how a local phone number can be easily and quickly secured through a service called Nextplus+. We will detail how the solution provided by Nextplus+ can help startups.

Kris Takahashi

Startup Founder / UX Designer

This article explores Eventbrite, an event management and ticketing service. We delve into how entrepreneurs can leverage this tool to grow their business in the global marketplace.

Kris Takahashi

Startup Founder / UX Designer

In today’s global business environment, communication with people speaking different languages is a common challenge. Various tools help overcome these barriers.

Karl Mizutani

Startup Founder / Sales

This article provides a detailed overview of "StickyBot," a bot service for Discord. StickyBot is used to highlight important messages in Discord channels, streamlining community management. Its key features include creating persistent messages, sharing information through various commands, and customization options. Specific use cases mentioned include announcing events, reminding rules, and sharing educational materials. The setup process is straightforward, involving inviting the bot to a Discord server and using the necessary commands to utilize its features. The article also explores how Discord and StickyBot can be employed to build a foundation for global business.

Kris Takahashi

Startup Founder / UX Designer

This article discusses tips on how to build a successful startup. It highlights that diversity is a necessary expense for global competitiveness.

Kris Takahashi

Startup Founder / UX Designer

Different types of climate tech startups are gaining attention for their innovative solutions. This article provides an overview of these emerging trends.

Karl Mizutani

Startup Founder / Sales

Unicorn companies are startups known for their innovation and rapid growth. Here, we delve deeper into some notable unicorn companies, exploring the numbers behind their impressive growth.

Karl Mizutani

Startup Founder / Sales

This article explores the compelling advantages of building a global startup from the start, weighing the benefits as well as challenges.

Kevin Abel

Startup Founder / Software Developer

This article explores frequent mistakes that companies face when pursing global expansion. By identifying these pitfalls and learning how to avoid them, businesses can gain the knowledge needed for successful international expansion.

Karl Mizutani

Startup Founder / Sales

In this article, I will provide an in-depth overview of the LinkedIn automation platform "Octopus CRM", and share insights on how to use it effectively as a lead generation tool.

Kris Takahashi

Startup Founder / UX Designer

Finding the ideal co-founder for your startup can be a challenging journey, especially when you're looking beyond your local area.

Karl Mizutani

Startup Founder / Sales

This article delves into prominent cases of global expansion failures. These stories offer valuable insights, looking at strategic mistakes of companies that failed internationally.

Kevin Abel

Startup Founder / Software Developer

Let's talk about Product Hunt, a platform used for finding and sharing tech products. It's a buzzing community and can be used for your digital product launch strategy.

Karl Mizutani

Startup Founder / Sales

We are a Japanese startup targeting the global market from day one. In aiming for international markets, we want to share the tools that have been instrumental for us.

Kevin Abel

Startup Founder / Software Developer