Market Entry
CASE STUDIES
Enabling Market Entry into Indonesia for a Japanese HealthTech Company
2024
Electronic Medical Records (EMR) Specifically for Obstetrics & Gynecology — The First in Indonesia
ABOUT CLIENT
Mitla
Mitla is a Japan-based healthtech company focused on improving maternal care through digital innovation. As part of its expansion strategy, Mitla identified Indonesia as a key growth market with strong demand for modern clinical tools supporting obstetrics and gynecology (ObGyn) services.
PROJECT SCOPE
Entering the Indonesian market required Mitla not only to develop a product tailored to the specific needs of local healthcare providers, but also to navigate a complex regulatory landscape and build trusted relationships with key stakeholders. The project encompassed technical development of an Electronic Medical Record (EMR) platform for private clinics and hospitals, product localization, sales strategy design, and regulatory compliance planning. All in support of improving maternal care delivery.
OUR APPROACH
Strategic Collaboration for Mitla’s EMR Development and Market Expansion
GlobalDeal supported Mitla across product development, sales enablement, and regulatory compliance. We collaborated with Mitla’s engineering team to design and build core EMR features addressing ObGyn clinical needs, while simultaneously refining sales strategies, producing localized marketing assets, and facilitating engagement with key healthcare stakeholders. Regulatory advisory ensured full alignment with Indonesia’s evolving health data laws.
VALUE DELIVERED
EMR features addressing ObGyn clinical needs, while simultaneously refining sales strategies
GlobalDeal supported Mitla across product development, sales enablement, and regulatory compliance. We collaborated with Mitla’s engineering team to design and build core EMR features addressing ObGyn clinical needs, while simultaneously refining sales strategies, producing localized marketing assets, and facilitating engagement with key healthcare stakeholders. Regulatory advisory ensured full alignment with Indonesia’s evolving health data laws.
CASE STUDIES
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Development
Development